Running a seasonal business can be a tough endeavor, as it is certain weeks or months that can make or break your year. But there are a number of things you can do to stack your seasonal deck and ensure your business’s survival during off months.
The notion of B2B marketing is a lot simpler than we make it out to be, instead of trying to skirt around what is already on everyone’s mind, just come out and say it, “We’re all in this to make money.” But to do it in a professional, cordial, and honorable manner – that is the true art of running a successful business – falling asleep knowing that what you have done and the connections you made have bettered the lives of everyone involved.
Traditions are instilled when we’re young, they capture the essence of holidays, celebrations, family, and friends, and as the years go by they allow us to revisit hopeful bits of nostalgia – sharing these moments with future generations. If a business is able to sell this feeling, providing a product that evokes these positive emotions, they are already ahead of the game – but then they have the responsibility of ensuring that every aspect of their service continues to further this sentiment.
While a necessary tool in some cases, we must learn to decipher what messages are appropriate to convey through digital means and which ones require a bit more personal finesse. That’s why tangible marketing materials like greeting cards, brochures, and personalized stationery still exist – it’s not impossible to communicate without them, but there are times when one must show that there’s a human being on the other end of their message and not a fabricated digital persona.
Welcome to The Makery… Founded by Kyli Wolfson and her fiancé Dustin, The Makery provides healthy, organic, allergy-friendly, gluten and grain free alternatives to the world’s most popular snack foods – more specifically gluten free baked goods. Their specialty? Cookies!
Forbes called him the consummate salesman. Fortune Magazine praised him in their article, “The Art of Selling”. Newsweek called him “something special”. He received the title of Greatest Car Salesman by the Guinness Book of World Records. Who is this