Close-up of a computer keyboard with a red 'enter' key that has been replaced with the word complex.

Simplifying Your B2B Equation

The notion of B2B marketing is a lot simpler than we make it out to be, instead of trying to skirt around what is already on everyone’s mind, just come out and say it, “We’re all in this to make money.” But to do it in a professional, cordial, and honorable manner – that is the true art of running a successful business – falling asleep knowing that what you have done and the connections you made have bettered the lives of everyone involved.

A tree drawn against a chalkboard out of different colors like green, white, yellow, red and brown. Various marketing words make up its leafy top like brand, logo, target, concept, and trademark.

Valued Traditions of Marketing

Traditions are instilled when we’re young, they capture the essence of holidays, celebrations, family, and friends, and as the years go by they allow us to revisit hopeful bits of nostalgia – sharing these moments with future generations. If a business is able to sell this feeling, providing a product that evokes these positive emotions, they are already ahead of the game – but then they have the responsibility of ensuring that every aspect of their service continues to further this sentiment.

A crowd of gray faceless avatar icons representing male figures surround a red female icon in the middle.

How to Stand Out from the Crowd

While a necessary tool in some cases, we must learn to decipher what messages are appropriate to convey through digital means and which ones require a bit more personal finesse. That’s why tangible marketing materials like greeting cards, brochures, and personalized stationery still exist – it’s not impossible to communicate without them, but there are times when one must show that there’s a human being on the other end of their message and not a fabricated digital persona.