A lot of thought goes into a person’s business cards. What to add, how much to add, and how to create a style that will represent your business while pleasing the masses. When designing your business cards, here are a few guidelines to keep in mind.

There’s a musical quality to running a business – sometimes it’s easy to forget this. This year it’s time to reinvent your company, then market its rerelease like a long-anticipated album.

As a New Year’s resolution, encourage your business to commit to improving employee health. Here are five ways to promote healthy living in your office.

Here are a few small business resolution ideas to get you closer to meeting your goals in 2017.

Here are some tips for choosing the optimal venue for your company holiday party.

Take a page from the Marketing Cookbook and learn why print is coming back in a big way.

Running a seasonal business can be a tough endeavor, as it is certain weeks or months that can make or break your year. But there are a number of things you can do to stack your seasonal deck and ensure your business’s survival during off months.

The notion of B2B marketing is a lot simpler than we make it out to be, instead of trying to skirt around what is already on everyone’s mind, just come out and say it, “We’re all in this to make money.” But to do it in a professional, cordial, and honorable manner – that is the true art of running a successful business – falling asleep knowing that what you have done and the connections you made have bettered the lives of everyone involved.

Traditions are instilled when we’re young, they capture the essence of holidays, celebrations, family, and friends, and as the years go by they allow us to revisit hopeful bits of nostalgia – sharing these moments with future generations. If a business is able to sell this feeling, providing a product that evokes these positive emotions, they are already ahead of the game – but then they have the responsibility of ensuring that every aspect of their service continues to further this sentiment.

While a necessary tool in some cases, we must learn to decipher what messages are appropriate to convey through digital means and which ones require a bit more personal finesse. That’s why tangible marketing materials like greeting cards, brochures, and personalized stationery still exist – it’s not impossible to communicate without them, but there are times when one must show that there’s a human being on the other end of their message and not a fabricated digital persona.