The Cultural Dictionary

Words are such fun, especially when they are newly created! With all the words being exchanged via electronic media these days, new words are being invented much faster than our common dictionaries can keep up with them. For example, what do you call the loss of productivity caused by too much time Facebooking? Answer- Social notworking!

An ad agency in Chicago, Cramer-Krasselt, recently released their Cultural Dictionary of new fun words and terms in a variety of categories including Politics, Environment, Stress & Life and more. Quite creative and great for a chuckle and sometimes thoughtful consideration, here are some examples.

Given the current economy, consumers are tightening their belts and considering the value a brand brings. This trend is called being Common centsible.

A verb for working a second job while on the clock for your first is Daylighting. Realizing you have more stuff than you can ever possibly use is called Enoughism. Taking networking to the extreme is Nutworking.

And finally, CardsDirect customers who take great pride in finding high-quality greeting cards at low prices can be called Econnoisseurs!