Sign My Cards or No?

I think it is really cool that CardsDirect allows me to print my name on my cards. But do I still have to sign them? I’ve got a lot of things to do!

-Busy Bee

It is tempting not to sign your cards. We all have things to do, and signing greeting cards in mass does take time.

However, you should always hand sign your greeting cards, regardless of what information is pre-printed on them. While sending high quality, hand-signed and addressed greeting cards can strengthen your business relationships, sending unsigned cards to your clients and business associates risks appearing impersonal, to the point that it can actually jeopardize valuable relationships with the recipients!

On the one hand, you can send the message that each person on your holiday card list is worth the time and effort of your personal attention; on the other hand, with an unsigned card (even worse, with a pre-printed mailing label on the envelope) you send the message that you are just “going through the motions” of keeping in contact. Think of all the business greeting cards you’ve received over the years. Which cards left the best impression with you? The pre-printed cards with nothing personal on them to even show the sender knew who you were, or the cards that arrived in quality, hand-addressed envelopes, with a short handwritten note and signature inside?

When in doubt on matters of business correspondence, always put yourself in your recipients’ shoes, and imagine how you would feel in their place. You’ll rarely go wrong! Our selection of embossed, die-cut holiday cards can be printed with your company name or logo, for an elegant, professional impression. Our custom logo Christmas cards are also an excellent choice for personalized holiday greetings … just don’t forget to sign them!

Dawn Mayo

I have been strategically involved in establishing Cards Direct as a top provider of customer service in the greeting card industry since joining the company in 2001.

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Dawn Mayo

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