Are you looking to motivate your employees and save money? Studies show that emotionally connecting with employees can actually increase their work performance. But what is an easy way to engage and encourage your employees, while keeping costs low?

The sooner we embrace the selfishness in every relationship the quicker we get to the mutual benefits that come for this realization.

A lot of thought goes into a person’s business cards. What to add, how much to add, and how to create a style that will represent your business while pleasing the masses. When designing your business cards, here are a few guidelines to keep in mind.

Take a page from the Marketing Cookbook and learn why print is coming back in a big way.

Running a seasonal business can be a tough endeavor, as it is certain weeks or months that can make or break your year. But there are a number of things you can do to stack your seasonal deck and ensure your business’s survival during off months.

The notion of B2B marketing is a lot simpler than we make it out to be, instead of trying to skirt around what is already on everyone’s mind, just come out and say it, “We’re all in this to make money.” But to do it in a professional, cordial, and honorable manner – that is the true art of running a successful business – falling asleep knowing that what you have done and the connections you made have bettered the lives of everyone involved.

Traditions are instilled when we’re young, they capture the essence of holidays, celebrations, family, and friends, and as the years go by they allow us to revisit hopeful bits of nostalgia – sharing these moments with future generations. If a business is able to sell this feeling, providing a product that evokes these positive emotions, they are already ahead of the game – but then they have the responsibility of ensuring that every aspect of their service continues to further this sentiment.

While a necessary tool in some cases, we must learn to decipher what messages are appropriate to convey through digital means and which ones require a bit more personal finesse. That’s why tangible marketing materials like greeting cards, brochures, and personalized stationery still exist – it’s not impossible to communicate without them, but there are times when one must show that there’s a human being on the other end of their message and not a fabricated digital persona.

CardsDirect talks to the founders of The Makery – an up-and-coming small business – getting their take on strategic marketing approaches, printed materials, and forming closer customer relationships with customers.

Bee’s Ice Cream – making Wisconsin even more beautiful Welcome to New Richmond, Wisconsin, known to its residents as the City Beautiful. Just four short years ago, a 17-year-old girl named Breanna Simon redefined the meaning of this motto with