Sales and Marketing Tip #2- Narrow Your Target

There is only so much time in a day, no matter how much you wish some days were shorter and others longer. So, use your time to your best advantage. In business, focus on the tasks and activities that will matter most. In sales and marketing, know your core audience and target them rather than waste time trying to pull in business from everywhere.

Try a multi-level approach. Don’t just place a cold call or send one direct mail piece; follow-up. After a successful meeting or phone conference, send follow-up Thank You Cards as a show of appreciation and to keep your name and your company name in front of the customer.

By adding a personal touch you are sure to become a member of their business family and top of mind whenever your goods or services are needed!