Is Using Artificial Intelligence to Create Marketing Content Cheating?

artificial robotic arm write down some notes with pen

Artificial intelligence, or AI, is designed to generate human-like responses to various prompts and questions. It can be a powerful tool for content creation for your business, but many wonder whether using AI is plagiarism.

What is Plagiarism?

First, let’s define plagiarism.

Plagiarism Definition: Plagiarism is using uncredited work or ideas that someone else created. It is a serious academic and ethical offense and can result in severe consequences, including expulsion from school or termination from a job. For content creation, plagiarism can occur when someone copies text or ideas from another source and presents them as their own.

Is Using Artificial Intelligence Plagiarism?

Let’s consider whether using AI for content creation constitutes plagiarism. It depends on how artificial intelligence is being used. If a business is using AI to generate content that is virtually unaltered, then it could be considered plagiarism, as they are using someone else’s work, even if it’s a computer’s.

However, if a business is using artificial intelligence as an aid or starting point for their content creation, and revising that content into an original piece in their unique brand voice, then it would not be considered plagiarism. In this scenario, the business is using AI as a tool to generate ideas, but ultimately creating their own content. Your content must provide specific value to your audience; your customers, and your prospects.

It’s important to note that while using artificial intelligence can be a useful tool for content creation, it should not be relied on as the sole source of your content. Businesses should still put in the effort to create well-researched, well-crafted content that reflects their business’s ideals and personality.

Using AI for content creation can be a helpful tool, but remember, it should be used as such and not to replace real content creators. It will not be plagiarism as long as the content is properly revised, and made to be your own. By putting in the effort to create original, high-quality content, businesses can build their brand reputation and establish themselves as a thought leader in their industry.

Experiment with AI

As an experiment, we used AI to create this article but included our own insights. CardsDirect is a direct mail marketing company that crafts custom greeting cards for businesses and personal shoppers. However, direct mail should be done in conjunction with various forms of other marketing, including content marketing. As a medium-sized company, we work tirelessly to improve our products and services for our customers and potential customers. With a smaller marketing staff, we have learned that AI can be a helpful instrument for generating content and ideas while freeing up time for other focuses.

For more ways to boost your business and improve your marketing, check out our other articles or go to Thank you.