Traditions are instilled when we’re young, they capture the essence of holidays, celebrations, family, and friends, and as the years go by they allow us to revisit hopeful bits of nostalgia – sharing these moments with future generations. If a business is able to sell this feeling, providing a product that evokes these positive emotions, they are already ahead of the game – but then they have the responsibility of ensuring that every aspect of their service continues to further this sentiment.

While a necessary tool in some cases, we must learn to decipher what messages are appropriate to convey through digital means and which ones require a bit more personal finesse. That’s why tangible marketing materials like greeting cards, brochures, and personalized stationery still exist – it’s not impossible to communicate without them, but there are times when one must show that there’s a human being on the other end of their message and not a fabricated digital persona.

CardsDirect talks to the founders of The Makery – an up-and-coming small business – getting their take on strategic marketing approaches, printed materials, and forming closer customer relationships with customers.

Bee’s Ice Cream – making Wisconsin even more beautiful Welcome to New Richmond, Wisconsin, known to its residents as the City Beautiful. Just four short years ago, a 17-year-old girl named Breanna Simon redefined the meaning of this motto with

A sound sleep product The team at Sleep Connect, Inc. has created something great, a revolutionary cloud-based technology that is changing the way dentists and other physicians track their patients. More specifically, the way they track their treatment of patients

Welcome to The Makery… Founded by Kyli Wolfson and her fiancé Dustin, The Makery provides healthy, organic, allergy-friendly, gluten and grain free alternatives to the world’s most  popular snack foods – more specifically gluten free baked goods. Their specialty? Cookies!