Dear Ms. Cards Etiquette,
I want to send photo cards printed on recycled paper but wonder if they will fade over time?
Good question and good for you for wanting to help save our planet by sending cards printed on recycled paper!
Recycled cards are certainly growing in popularity and Ms. Cards Etiquette wants you to know that recycled paper is not only good for the planet, but has a look and feel so close to non-recycled paper that you probably wouldn’t know the difference if the recycled symbol wasn’t printed on the back of the card!
For any printed greeting cards, including photo or digitally printed cards, fade resistance is attributed more to the inks involved in the printing process than to the paper that is used. All printed materials will fade over time, or more quickly if left in direct sunlight, but the chemicals in the inks used are meant to prevent fade and maintain color quality under normal circumstances. Photo cards are printed with much the same inks as those used for traditional printing so should not fade any faster than any other printed piece. The recycled paper will “hold” the ink just as well as non-recycled paper.
So, don’t worry about the quality of photo cards printed on recycled paper, Grandma and Grandpa Springer will be able to pull out the photo card of the grandkids and see their toothless smiling faces for years to come! And, not only that, but they’ll be pleased with your effort to go “green” to help this and future generations of little Springer’s!