Dear Ms. Cards Etiquette,
What color envelopes should we use for our company greeting card mailings? I think having envelopes that color-coordinate with our cards would help them stand out, but my supervisor insists that white is the only appropriate color for a business mailing.
Good question, Barbara. For regular, everyday business mail, I would tend to agree with your supervisor: white is the most standard color for business correspondence. However, for holiday or special event mailings, color-coordinated envelopes can be a lovely and attention-getting touch.
Another option would be to use white envelopes with colored linings, or to put your cards in colored envelopes, and then insert those into slightly larger white outer envelopes.
While these options are a bit more expensive than simply using a single standard white envelope, they each create a very polished and distinctive look to your card correspondence. If your promotional budget allows, lined envelopes or colored inner envelopes might be a great way to reach a compromise with your supervisor!