This just in– another Valentine’s Day survey that differs somewhat from the results found in my last blog posting. These results were shared by the independent marketing research firm IBISWorld and suggest that having the holiday fall on a Sunday this year plays a major role in how love is expressed.
According to the survey, Valentine spending will be up 3.3% this year. The holiday will be celebrated from Friday through the entire weekend with many choosing to celebrate by dining out or leaving town for a romantic getaway. Men buy candy, flowers and jewelry during the work week but may not go to that effort for a Sunday celebration, preferring a dinner out instead.
Florists will suffer most. The Society of American Florists shows Sunday as the worst day for Valentine flowers. Here are the projected changes in spending from last year to this:
Dining Out +8.2%
Romantic Getaway +2.3%
Greeting Cards +1.8%
Clothing & Intimate Apparel +1.8%
(Source: IBISWorld- 2.1.10)
Which leads me to wonder… are flowers meant to impress the recipient or the office buddies as well?! How will your Sunday Valentine celebration differ?