Dear Ms. Cards Etiquette
I run a small company, and I’d like to do something very friendly and personal for our Christmas cards this year. Is it OK for a business to send photo X-mas cards, or should we stick to a more traditional card style?
Friendly in Fargo
Photo cards are a great idea Friendly, especially for small businesses! With a small business, especially, your customers come in and see the same people every time. Photo cards are a wonderful way for customers to put names to the faces they see in your office. CardsDirect offers free personalized text on your cards, so you can add a caption that lists everyone’s name in order of appearance on the card.
Even for larger companies, photo cards can be a wonderful way for your business to present a more personal face to the people on your mailing list. If you have a customer service center that serves your clients on a face to face basis, you could use a photograph of your customer service staff. If you deal with clients on a mostly remote basis, you could use a photo of your company officers in casual dress to make your business feel more familiar to your contacts.
So, Friendly, the anser is yes, it is absolutely OK for a business to send a photo Christmas Card. In fact, it is a wonderfully memorable way to put a friendly face on your business during the holiday season … just make sure you have a good photographer, because you always want to put your best face forward!