Dear Miss Cards Etiquette,
We are planning to move our business in a couple of months to a new location across town. Should we send out our moving announcements now? We are concerned of sending out our new location too early that people will go to there and find our business not ready for them. On the other hand, we don’t want to send our announcements too late and anger our current clients.
What do we do?
I feel your pain, Steve. Moving is a hassle, no matter what way you look at it.
I recommend sending out moving announcements one month in advance of your move. If you send announcements earlier than that, your customers may forget, but if you give less notice than that you risk inconveniencing your clients with a last minute change in their plans.
I recommend ordering custom-printed cards, with your new address and company logo, or possibly a photo of your new location if you already have one available.
One popular (and effective) option for launching a new business location is with a Grand Opening sale/celebration. If you run a retail business, you might use your moving announcements as invitations to a weekend sale, including a discount for customers who bring their invitations to the store. If you run a service business, you might offer a small discount for clients who schedule appointments at your new location or who refer new clients after your move.
While moving your business might seem like a headache at the time, it’s a wonderful opportunity to reconnect with old customers, and give your business a boost to cover the expenses of the relocation. Our selection of custom printed greeting cards are a perfect way to announce your business move, and we particularly recommend our custom flat cards. With the choice of glossy or matte finish, as well as optional matching gold-lined envelopes, nobody will mistake your moving announcements for generic commercial mail!