If you can make the Guinness Book of World Records for sales, you must know something about how to do it! Joe Girard sold cars but his suggestions for sales success can work for just about anything. I’ve customized them here to include selling product and services and yourself too at a job interview!
Positive Attitude. Even if you have to pretend, act like everything is great. Surrounding yourself with upbeat people is also a good idea.
Organize. Make lists and keep track of everything. Know where you’ve been, where you are going and how you will get there by planning ahead. For a job interview, know all you can about the company you are applying to work for.
Work. Dig in and work, even when job searching! Even at a lunch break, find those who will help your cause.
No-Nos. Don’t be late, chew gum, smoke, tell dirty jokes, wear too much perfume or cologne, or leave your cell phone on.
Dress. Dress to impress but also to fit the occasion or position. If you’re selling to blue collar workers, don’t wear expensive clothes and too much jewelry.
Listen. Listening shows that you care. Listen more and talk less. But, if asked a direct question, be ready for a well thought out answer.
Smile. A smile is a great asset and makes others feel more comfortable around you.
Return messages. Return all calls, emails and any message just as soon as possible.
Tell the truth. Just one lie will label you a liar for life.
Don’t overcharge. Be fair and offer value. You should assume comparison shopping will be taking place.
Stand in front. Stand in front of your product. You are the service they are actually buying. In job interviews, make sure the focus is on you. Reposition yourself if there are distractions in the interviewer’s line of sight.
Lock up the sale. Ask for feedback. Ask if there are any unresolved questions. Reinforce their trust and leave on an upbeat.
Reward yourself. Treat yourself well and give yourself a pat on the back for a job well done.