The time is quickly approaching when companies around the country will switch gears from talking about the company summer picnic to discussions of holiday greeting card preparation. This can be a tedious task, especially if you are with a large company, but one that pays off just by sending a thoughtful gesture. There are numerous ways to decrease the stress levels that you may have endured in the past just by following a few simple steps.
First, make sure you pick a top notch greeting that represents your company and is of the utmost quality. Without this critical step, you could be creating the wrong impression for your customers that they aren’t worth the investment.
Second, update your address database early. If done throughout the year rather than towards the end of the year, you will have saved precious time and will be prepared when it comes time to print address labels. Also make sure you have the correct spelling of the recipient’s name. How embarrassing it would be if the greeting was delivered to an old address or listed someone else’s name.
Third, order early! Many companies will begin their search for holiday greeting cards as early as June! This will allow more than enough time to have your greetings printed, signed, labeled and prepared so all you will have to do is place them in the mail box. This simple step will alleviate days of stress and you will actually be able to enjoy the holiday season with this task out of the way. A good rule of thumb is to have your cards addressed by Thanksgiving to avoid the holiday rush.
Fourth, you should always personally sign your greeting cards. Even though you might have a printed verse or message, a quick signature will personalize your greeting and will show you actually took the time out of the day to think of them.
Last but not least, know your audience. Coming up with a universal greeting may be the best way to go. With the growing number of religions, it is safest to stick with a message of “Season’s Greetings” or “Happy Holidays” as some may not observe the typical Christmas traditions.