Dear Ms. Cards Etiquette,
Why is the return address printed on the back of the envelope? I’d like to put it on the front, and I notice that Cards Direct only allows me to print on the back of the envelope.
– Curious & Contrary
In all matters, I generally advise erring on the side of caution. In this case, putting the return address on the back of the envelope is more formal than putting both addresses on the front. While a friend or relative will almost never be bothered by receiving a formally-addressed card, a stuffy professional contact might potentially be affronted by seeing a casual return address.
We chose to err on the side of formality in deciding how to print our envelopes for our business greeting cards. After all, offending a business contact could cost you a major contract or client.