The holiday season offers unique opportunities to position and grow your business, not to mention thanking those who have been loyal customers you have depended on throughout the year. Consider these tips for taking advantage of opportunities presented during the holiday season.
1. Offer special discounts and promotions. Everyone is looking for ways to save this year and you may be able to capitalize on volume sales by offering a promo code or gift with purchase that will actually generate profits.
2. Send Holiday Cards. Keep your company name in front of your customers and business associates by sending personalized and custom imprinted holiday cards. Front imprint cards are great for a unique visual presentation and staying connected with current and past customers is vital. Maybe you would even like to consider including a promo code or special offer printed right on the card itself as a special added bonus.
3. Relate to your customers. Not everyone celebrates Christmas during this time of year. Be sensitive to your customers by relating to their differences. Perhaps Kwanzaa or Hanukkah Cards are more appropriate. For business it may be better to send Season’s Greetings Cards or Happy Holiday Cards instead of Merry Christmas Cards just in case your customer doesn’t celebrate Christmas.
4. Appreciate your employees. Take this opportunity to let your employees know how much they mean to your business. A holiday office party doesn’t have to be an expensive extravaganza. A potluck can be just as fun. And don’t forget to add each employee to your holiday cards list.
Take advantage of all the holiday party invitations you will be receiving by attending as many events as possible. You never know when you might meet your next major customer!
Enjoy the holiday season while remaining thankful and positive. The holidays can be stressful for some but if approached with a positive attitude and viewed as an opportunity for personal improvement and business growth, you are certain to reap rewards for your efforts throughout the coming New Year!