Dear Ms. Cards Etiquette,
I see that it is possible to make your own personalized postage stamps, but I have to ask the question, why would anyone want to do it? Can’t I just use the meter or the plain ol’ flag stamps from the post office?
Tami “Why Bother” in Paris, TX
Well, Tami, of course you can always use the flag stamps from the post office, or yes, even the postage meter. However, Ms. Cards Etiquette always recommends using stamps instead of the postage meter for all card mailings, as the whole point of sending a card is to be personal, and the postage meter screams BULK MAILING.
With new printing technology, businesses and individuals are able to create their own postage stamp and, there are legitimate reasons why one would want to do so.
1. Branding: The more often someone sees your logo or trademarked blurb, the more likely they are to remember it. An easy and inexpensive way to do this is with a postage stamp that has your logo on it.
2. Advertising a hot new product: Sometimes you just want people to know enough to ask about something. The postage stamp area is a small, free, space you can use to maximize your advertising spend. After all, you’re going to send out correspondence anyway, why not advertise on it? You might just sell a product.
3. It’s personal Customizing your own stamp is a great way to add a familiar touch to your personal correspondence. It’s great for baby announcements, weddings, or holiday cards. It’s one way to make your letters and cards a little less boring.
So, Tami, I hope this has convinced you that creating your own postage stamp isn’t just an extravagance. If you’d like to make your own customized stamps, you can go here and get started right away.