Dear Ms. Cards Etiquette
You recommend sending Thanksgiving cards, but that just sounds like another grab by the card industry to get my money. I’ve never heard of sending Thanksgiving cards before! Admit it, your bosses are making you say it, aren’t they?
Well Skeptical, I understand why you’d think that. But really, I wouldn’t have this job if I wasn’t a genuine fan of written correspondence in the first place! And let’s be honest, half the point of this particular column is advice for businesses sending greeting cards, so while you may not send Thanksgiving cards to your family members (although it is a nice idea, if you can’t be together for the holiday), there are good reasons to send them out to your company mailing list! Here are three, for starters:
- I’ve said it before, and I’ll say it again: Cards sent at any time outside the Christmas season stand out. The point of your mailing campaign is to catch the attention of your recipients, and sending cards at unique times of year will do just that!
- Retail businesses can include an “early bird” coupon as a Thank You gift to customers, and encourage them to beat the Christmas shopping rush … make it a good discount though, so your cards don’t end up looking like a cheap marketing push. Maybe 50% off any item in the store, or something significant like that.
- And let’s try to be sincere for a moment, shall we? What could a company possibly be more thankful for than the customers who keep them in business? Without your clients, your business is nothing. Take a moment to genuinely feel a little gratitude while you’re writing out your Thanksgiving cards, and your customers will feel it too. That builds good will, and genuine good will really is priceless!