There are thousands of ways to track the health of the economy but I found this one to be quite interesting. Did you know that you can tell how the economy is doing by tracking the sales of men’s underwear? Yes, it’s true and here is the theory behind this creative analysis.
Underwear is considered a necessity but in tough economic times, buying replacement pairs is optional. Not usually seen, this is one piece of clothing that doesn’t have to be in perfect repair to wear! And so, when funds are tight, new underwear becomes a luxury.
Average sales are reported at 3.4 pairs per year. From 2004 to 2008 sales of single pairs rose from 5% to 8% with multi packs declining, also so indication that consumers are trying to save.
On a good note, Sears is seeing an increase in underwear sales and Target is reporting stronger sales over the past two months, including sales of multi packs! Have you been scrimping on your skivvies?
And what about women’s undergarments? Should Victoria keep her sales a secret?!
Tags: CardsDirect
Posted in: Miscellaneous Fun
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