Snail mail may not be the fastest way to reach your customers, but that doesn’t have anything to do with its overall effectiveness. Holiday cards are a great way to keep in touch with all of your clients, build honest relationships and thank them for their dedicated service throughout the year. These cards are one of the most inexpensive forms of customer acquisition and retention. So, the next time you think of shooting off a holiday email, you may want to consider a card first.
According to Inc.com, 58 percent of customers prefer to receive traditional paper cards, with only 25 percent preferring a personal email and 18 percent wanting digital cards. Not only would clients want a physical card over an email, nearly 3/4 customers actually look forward to receiving those holiday greetings in the mail. Many feel that the cards are an unexpected way to reach out to customers.
Strive to send your holiday notes out by Dec. 10 to ensure clients get your cards before the end of the year. After Jan. 1, they tend to lose their effect a bit. Always include a handwritten note and signature on each card to add a personalized element. Here are a few other things you may want to think about incorporating as well:
Logo: Holiday cards are the perfect opportunity to brand your business even further, so consider adding your logo to the stationery. However, your logo shouldn’t be the main focus of the card. Keep it small in a bottom corner, and let the holiday be the real star.
Discounts: The holiday season is a time for giving, so why not offer a special sale or discount to your loyal customers? Include a gift certificate or a coupon inside your holiday cards for an unexpected treat.