Posted by admin at 6 July , 2009

A recent study conducted by the Cornell University School of Hospitality Research brought to light an interesting discovery. They tested restaurant patrons by listing menu prices three ways- with dollar signs and numerals, with numerals only, and with the numbers written out as words.

The initial theory was that the spelled out pricing would result in greater expenditures but it was the numeral only version that actually ran up the bottom line. Researchers surmised that by removing the $ in front of the number, it disassociated it from an actual price and discouraged customers from adding up the totals in their heads.

I have to wonder though. Do you think this finding would translate to sales of other products? For example, would you be more inclined to order greeting cards priced at 100 for 79.00 than 100 for $79.00? Interesting!

{Source: The Baltimore Sun}

Tags: CardsDirect, dollar signs, economy, Greeting Cards, pricing, sales
Posted in: Greeting Cards , Miscellaneous Fun