When you get a greeting card in the mail, you can't help but smile. You know someone took the time to select the perfect design, sat down to write a personal message and addressed it just for you. That might explain why it's so hard to throw a greeting card out – we display them on our mantles at Christmas time or pin them to the fridge when it's our birthday!
There's no better way for a company to reach out to their clients than by sending them a handwritten card. Even though we have perfected the art of walking and texting or composing an email at the same time, the age of technology still hasn't erased the power of a letter. Check out the list below for some tips on how to make your clients feel truly special:
'Thank You' goes a long way
It might seem like a no-brainer, but you should thank your customers often. With a card, you can let them know how much you appreciate their time and their loyalty to you and your company. If a customer returned after trying out a different brand, thank them for coming back to your business. When you know a client referred your services to a friend or business associate, send them a kind card. Your company may have had construction work done to your office space, or needed to hire a printing service for a large order, so thank those people for their help and it's likely they'll remember the gesture.
Remember special occasions
Making a note of special events in your clients' lives will go a long way when you send them a card to celebrate. Keep track of birthdays, work anniversaries, when someone is moving to a new home or if they are having a baby. File those notes with your clients' information so you can reference them the next time you're on a call. Send a handwritten note commemorating their special day and you will not only leave a stellar impression, but you'll be the one they recommend to their friends because they appreciate your personal touch.
Following up is key
There's nothing a prospective client or new customer hates more than feeling forgotten if you never followed up. Connect with your clients by sending a personal card and your attention will make a big impact. If you recently made a new business connection, reach out with a gentle "I hope we can meet again soon" card to let them know they are important to you.
Personalize for a special touch
Make an extra effort to hand write each card. If timing is an issue, at least sign each note personally. This step will make your customers feel important and valued because you spent your time to go the extra mile.
Client and customers have the option to consider many different companies to meet their needs. You can stand out from the rest because you sent them a personal note, meaning you are more likely to be their first choice. Reinforcing feelings of appreciation and value using greeting cards helps maintain a positive impression of your company and keeps you at the front of your clients' minds.